be a powerful ambassador for your brand
and an important revenue generator for the
company. We DON’T design costumes.
We design professional mascots that work
hard to build brands.
The details give our mascots real personality.
Fire Engine has created mascot brands for
Kitchener / Grand River Transit, the Toronto
Maple Leafs, Coffee Time Donuts and IDA
Drug Stores, to name a few.
A mascot can not only help you build your
brand, but help people LOVE your brand:
1. Mascots allow you to build new
You can build new promotions with your mascot
on a single or repeat basis. Promotions
might include a frequent customer giveaway
or an information package to targeted customer
Create merchandise of your mascot character
that can be sold to generate significant
revenue. Plush Dolls, T-shirts, key chains,
etc. can all be developed around your character
and represent another product in your retail
merchandise offerings. The right merchandise
will keep your name in front of your target
Your character can attend corporate, media,
community or charitable events etc. In time,
you could create celebrity status with your
4. Entertainment Experience
A great mascot can add to the entertainment
experience for your potential and existing
clients ... Attracting customers in a particular
area, greeting guests as they arrive to
sample your product or service; posing for
photographs with important dignitaries etc.
5. Visibility / PR
A mascot can give your company high visibility
in the community. Employees aren't always
available for public appearances, and your
mascot may be more easily recognized. In
time, your mascot will become synonymous
with your brand.
Several factors contribute to making a mascot
not only “good” but “great”.
First, it must have a visual appeal for
its primary audience. Generally speaking,
this means it be cute and cuddly, and bare
an obvious relation to the organization
that owns it.
Second, it must be constructed of sturdy,
durable materials that will stand up well
Thirdly, it must be highly functional in
a wide variety of performing environments.
This means it must be well ventilated, allow
for a good range of vision and permit unencumbered
body movements and most importantly, your
mascot must have personality.
In every great mascot design, we build in
the "Hug-ability Factor" - making
sure that adults and children alike can
connect to your business in a comfortable
and memorable way.
Extending beyond the mascot's development,
the Fire Engine team of experts can show
your staff how to bring the mascot to life
through animated mascot training sessions.
In addition, we can design and produce a
supporting mascot marketing program that
may include a mascot logo for wearable merchandise,
colouring books, posters, giveaways, in-store
signage and more!
The final key to a successful mascot program
is the commitment of the organization managing
the program. By commitment, we mean the
willingness to provide the program with
all the moral and material support it needs
to run effectively.
In terms of moral support, an organization
needs to regard the program as an integral
part of its overall marketing, public relations
and entertainment package.
To that end it must seriously consider the
promotional ideas and managerial concerns
of the mascot program’s staff. As
for material support, it is essential that
the organization give the mascot program
sufficient financial, logistic and administrative
resources to do the job well.
Andrew Csafordi is a leading Creative
Director, Graphic Designer, Mascot Designer
and a Partner in the Fire Engine Inc. design
studio in Toronto, Ontario, Canada. For
more information about Andrew Csafordi,
Fire Engine Inc. or our Mascot Design services,
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By Andrew Csafordi, Partner, Fire Engine
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