Fire Engine Inc. was hired by Mariposa Cruises
– the Largest hospitality cruise operator
in Canada – to update their brand
image in the marketplace. They wanted a
new logo that embraced the equity of the
old ... an “evolution” (not
a “revolution”) from where they
were before that would embrace the equity
built up over the years.
Working closely with Senior Management, we helped the team craft their “Vision Statement”.
With our recommendation,
they also changed their name from “Mariposa
Cruise Line Limited” which was causing
some confusion in the marketplace to “Mariposa
Fire Engine Inc. provided strategic direction,
brand identity development, overall design
and production for a series of materials
that included stationary, brochures, banners,
ads and a loyalty card program.
The subsequent images reflect
the body of work created, designed and produced
by Fire Engine for Mariposa Cruises.
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