Guides Canada is a voluntary organization
that promotes the emotional, physical, intellectual
and spiritual well-being of girls and women
through values-based programs. Introduced
to Canada in 1910, it has developed into
a completely national organization of some
In 2001, the Girl Guide organization recognized
that it needed to re-brand its image to
stay relevant to girls and women of today.
Resource materials were required at several
levels for retention and recruitment efforts.
They were in need of an exciting new image,
to be introduced through promotional materials,
to help to achieve several objectives in
order to ensure a strong and vibrant future
for their members.
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