The impression a logo, symbol or word mark can make within six seconds is its power.
It must translate - with clarity and simplicity - what your organization stands for.

Designing a brand identity program is an evolving and time-consuming process that requires strategic thinking and design skills.

At Fire Engine, we review a company's history, culture, business plans, brand strategies and long-term goals to help us develop a logo, symbol or word mark that will serve as a powerful global ambassador for the organization.

We must strike a delicate balance between shape, boldness, colour, contrast, type and graphics so that everything works together to create a lasting impression with the viewer.
It's all about igniting the imagination.

Click on boxes below to view our portfolio.